'Alternate Reality' City Adventures
Blending iPhones, improvisational actors, and 'Amazing Race'-style urban challenges, we create adventures that blend reality and fantasy... the real-world with the virtual world. It's like being inside of a reality TV show. Without the cameras. 

"reality-based mobile phone games that appeal to tourists as well as locals"
"Urban Interactive set out to liven up the area’s tourism scene with a series of games played by reality-TV-style teams."
"part treasure hunt, part Amazing Race, and part immersive interactive cinema."
“Participants are kept on their toes by a blurring of fiction and reality. The actors in the game are not in obvious costume, so players often don’t know if the vagrant offering advice is part of the drill or "just some guy on the street"